Increase the traffic on your website by showcasing your brand on relevant social channels, email marketing, Google Ads, backlinks, and more. Feel free to view examples of my previous successful digital marketing campaigns below. Please don’t hesitate to contact me if you have any questions.
Integrated Campaigns That Speak to Your Ideal Audience
Services Include:
B2B & B2C Marketing Services
Website & Social Profile SEO with Backlinks
Email Marketing Campaigns with CRM Retention
Experienced in Integrated Marketing for Retail Stores, Restaurants, E-Commerce Products, Local Services, SASS Products & more
Small businesses and innovative products are within my area of expertise. Whether you have a physical business location or an e-commerce brand, I can provide guidance on the most effective methods to drive traffic to your business or brand using proven digital marketing strategies.
Cross-Marketing Campaigns
Blue Surf Restaurants – Blue Surf Cafe & Blue Surf Arboretum West
Cross-Marketing for Sister Restaurants
Cross-marketing for Blue Surf Arboretum West Wine Dinners, later rebranded to Chef’s Dinners were cross-marketed on email newsletters and social campaigns and other web integrations, local magazines and more. Blue Surf Cafe 10-Year Anniversary Party campaign, collaborative event campaigns and more implemented over time.
Blue Surf Cafe – Casual Modern Cafe Vibes
Blue Surf Cafe is the more casual location open for breakfast and lunch near the local university. Now offering food and beverage packages for evening events as well. Cafe marketing campaigns mainly focus on students, surrounding apartments, neighborhoods and families with kids.
Blue Surf Arboretum West – Upscale Casual
Blue Surf Arboretum West has a more upscale ambiance and environment with plenty of outdoor seating on the patio, an indoor/outdoor bar, double-sided fireplace and more. Arboretum marketing campaigns focused on higher income neighborhoods nearby, Wrightsville Beach, surrounding apartments and business professionals in the area.
Campaigns Implemented
- Local Live Music $5 NC Drafts – every Thursday
- $10 a la carte Strip Steak Special every Wednesday
- Half Off Apps at the bar Friday & Saturday
- Special Dinner Features Friday & Saturday
- Sunday Dinner for Two Special – only $55 for both!
- Monthly Wine Dinner Events – Reserve 2+ Days in Advance
- Take Blue Surf Home with Take-Away Platters (Each Serves 8)
- Local Pick-Ups & DoorDash Delivery Available
Site Optimization – SEO/SEM
Site traffic has increased over 357% overall (on all pages in GA4 4/24) as it did in the beginning of 2023 and subscribers have more than quadrupled (4X)!
Events & Wine Dinners
Event and Wine Dinner pages generated over 10,000 new visitors to the site (May 2023) through backlinks, social and email campaigns.
Arboretum West reservations doubled overnight for their wine dinner that month and 100,000+ visitors generated by these pages to-date (January 2024).
The “wine dinner” reservations and leads have increased more than 4x since January 2023 as well.
Google SEO
Blue Surf Arboretum West & Blue Surf Cafe pages are the most popular via Google. Blue Surf Cafe’s page ranking in the Top 5 Brunch Spots in Wilmington, NC search.
Weekly reservations have increased 5x on average during the week (Mon.-Fri.) and more then 10x on the weekends.
Employ a Email List Subscriber Pop-Up:
Their busiest times are below with their increased reservation rate from Jan. 2023-Jan.2024:
Email Marketing Campaign Increases (by day & time)
- Saturday & Sunday – brunch (34%), lunch (24%) & dinner (41%)
- Tuesday – dinner (22%)
- Wednesday – dinner (30%)
- Thursday – lunch (32%) & dinner (28%)
- & Friday – lunch (21%) & dinner (36%)
Measure Your Reach
Receive Real Progress Reports on Campaigns,
Website Traffic & Google Analytics
Start a YouTube Channel with Tutorials
on How to Use Your Product(s) with Updated Brand Copy
Myotone – Rebrand, Online Store Creation & GMA Release
User Guide & Brand Copy Rewrite
The Myotone User Guide was Rewritten & Rebranded to the ‘Myotone Method’ with Quick Start Guide, step copy simplified and rewritten completely and reprinted.
Expand for Myotone Brand Copy Example
Myotone, a microcurrent skincare device and serum e-commerce brand called for a complete rebrand. Competitors in the industry had stolen her ideas out from under her (Elizabeth Logan, the creator), but did not execute well. We helped her obtain necessary patents and regain credibility in the industry with a new release of clinical trials. Skincare influencer testimonials were obtained, HubSpot marketing and CRM employed, social and email campaigns planned, etc.
A WordPress website was developed with WooCommerce store featuring the device and two sizes of Optimizing Serum, About the Creator page, links to Amazon listing and tutorials for optimal use. YouTube channel created with online tutorials demonstrating the Myotone Method for optimal toning and lifting if the facial muscles. Reduce eye bags, lift the cheek and chin muscles, smooth forehead lines and lip lines, plus give yourself a mini eye lift the non-invasive way!
See why so many are making this device their new best friend – Work just 5-10 minutes of relaxation and cell revitalization into your morning routine and use the Myotone Method to give you the energizing lift you need to start your day off right. Wow, your skin is absolutely glowing! Look and feel the difference with the Myotone Method and make microcurrent skincare your secret daily routine.
Over two years of brand development and digital marketing for Myotone – The Most Effective Microcurrent Facial Toning Device & Serum Set in the skincare market was implemented during my time as Design & Marketing Lead with New Potato Tech.
This product was listed for sale on our WooCommerce site, Amazon, YouTube Tutorials and YouTube/Amazon Prime Video Ad Campaigns were implemented across the US targeting females between the ages of 30-65.
YouTube & Amazon Prime Video Ad Campaigns Targeted:
Targeted Demographics
Successfully targeted females and males aged 30-65 with tailored campaigns, achieving a significant reach across various age groups.
Segmented ads specifically for women aged 30-65, who showed a higher than expected engagement rate and conversion from YouTube ads.
Engaging Content Strategies
Highlighted the benefits of Myotone in preventing early signs of aging and improving skin vitality, resulting in a 25% increase in ad engagement among users aged 30-45 on YouTube.
Featured user testimonials and before-and-after results, leading to a 30% increase in click-through rates among women aged 40-55 on Amazon Prime Video.
Performance Metrics
Achieved an average conversion rate of 12% among females aged 30-65 on Amazon Prime Video, showcasing the effectiveness of targeted messaging in driving purchase intent.
Increased brand awareness by 40% among males aged 30-45 on YouTube through educational content on microcurrent technology and its skincare benefits.
Market Insights and Adaptation
Learned to adapt ad strategies based on consumer feedback and market trends, resulting in a 15% reduction in cost per acquisition over six months on Amazon Prime Video due to ad auction experience.
Monitored and adjusted campaigns based on seasonal skincare trends, optimizing ad spend during peak periods like holiday seasons and special promotions.
Customer Engagement and Loyalty
Fostered a strong community around Myotone with interactive content and customer support, leading to a 20% increase in repeat purchases among existing customers on Amazon.
Utilized remarketing strategies to re-engage users who showed initial interest, resulting in a 25% improvement in conversion rates from retargeted ads .
By leveraging data-driven insights and continuous optimization, I am not only able to achieve measurable results in terms of engagement and sales but also gain valuable expertise in navigating the dynamic landscape of niche industry marketing.
Click-Through Rate (CTR)
Amazon Prime Video Pre-GMA Campaigns – Achieved a CTR of 2.5% on YouTube ads targeting females aged 30-65, indicating strong engagement and interest in Myotone’s anti-aging benefits.
Cost Per Acquisition (CPA)
Amazon Prime Video Pre-GMA Campaigns – Maintained a CPA of $30 for acquiring new customers through targeted YouTube campaigns, demonstrating cost-efficiency in customer acquisition compared to industry benchmarks.
Return on Advertising Spend (ROAS)
Amazon Prime Video Pre-GMA Campaigns – Achieved a ROAS of 4:1 for ads targeting males aged 18-40, indicating a strong return on investment with $4 generated for every $1 spent on advertising.
Smart Sips Coffee
Photography, Staging, Web Design & Social Marketing
Smart Sips Release on Good Morning America
Smart Sips Coffee swam with the sharks on Good Morning America…and they loved it! Lara Nikola, Founder & President of Smart Sips Coffee, pitched the stars of Shark Tank on GMA. Shark Tank’s Kevin O’Leary called it “damn good” while Shark Lori Greiner shared that she drinks Smart Sips at home!
Click Here to check out the full segment and then taste for yourself why Smart Sips Coffee has everyone buzzing with excitement.
Ace Container Builds LLC
About Ace Container Builds
Ace Container Builds is bringing an exciting new equally affordable container building concept to Wilmington, NC! They are revolutionizing the way homes are built. Build your home or commercial project to any design or scale imaginable with the master architect and contractor, Christopher McCain. His new way of building cuts costs dramatically and allows for so much creativity, you will not regret working with this business-minded specialty contractor. So, design-away architects because the impossible may now be possible with this new innovative method of construction.
Google SEO & Marketing Campaigns
Website traffic is still over 10,000 visitors with over 7,000 clicks per month. He has begun two projects so far and is taking his time as a start-up. Website is still a big hit to this day with daily messages coming in over a year later.
Marketing campaigns involving the website on Google and promoted through email, website link and local trade show attracted 30+ investors and 50+ other project leads. Email campaigns to niche B2B lists yielded 100+ leads and more.
Branded Campaigns on Social Media Channels
Email Marketing Integrations
Email Marketing Campaigns
Integrating email marketing services and social media platforms to your website are vital to gaining subscribers and a loyal community. Seamlessly integrate all of your platforms so they sync and delegate duties to the appropriate team members. Gain more subscribers reached through collaborations, social campaigns, Google Ads and more. Copywriting that truly reflects your business values and service giving clear instructions and links (reservations, waitlists, 2-click checkout, etc.). For copy that details to the customer what makes your service or product truly special, contact me today.
Expand the reach of your non-profit organization
Who is your target audience?
Plan targeted campaigns for Google ads, social media and email marketing content in multiple languages. Let me know your future goals, accommodation needs and budget and we can discuss the best option for your organization.
See the Difference Fully Integrated Digital Marketing Campaigns
Can Make For Your Business
Make it easier for your customers to contact you and learn about events. It sounds simple, but the easier and more intriguing it is for your audience to click on the link, the more sales and reservations you will acquire. Using my skills as a professional web designer and digital marketing strategist, I can help you integrate all channels seamlessly to reach your niche audience while strengthening your brand.
Blue Moon Gift Shops Commercial
Blue Moon Gift Shops Commercial aired multiple times on WECT (local news channel), audio version broadcasted on Z107.5 (local radio station), and video ads launched on YouTube.
Why should you run Google Ads?
Google ads are very successful in gaining any customers searching locally for any product or service. Knowing how to optimize keywords in your industry, speaking to your ideal persona and creating your brand’s ideal voice can make all the difference for your brand.
Make others want to connect with you and ask questions, click on links, etc. Everything I design is with intention to attract a certain audience. All designs are ensured for That is what makes me your secret digital marketing weapon!
Looking for the right fit for your next digital project or campaign? Ask how 910 Design Co. can help increase your online presence with intentional web design, branding and marketing strategies.
910 Design Co. 