“Please review my previous web design and marketing projects below. I hope you find them informative and inspiring. Should you have any questions, do not hesitate to contact me at your convenience. The Services & Price List provided outlines my standard offerings, but I am always open to discussing custom solutions tailored to your company’s specific requirements. I look forward to learning about your upcoming web development, branding, or digital marketing endeavors.” - Emily Andres
WordPress Sites
Blue Surf Restaurants
Restaurant Site – Performance & Search Engine Optimization, Event Marketing, Social Integrations & more
Blue Surf WordPress Site
Blue Surf Restaurants WordPress Website optimized for SEO and maintained for their 2 locations.
Blue Surf Cafe & Blue Surf Arboretum West Pages – Contact, Menus, Resy links, ChowNow online orders, Events Calendar and Event Information Page, buttons and call to action linking to calendar with weekly specials, wine dinners (later rebranded to “Chef’s Dinners”), online ordering, reservations and take-away platters.
Google SEO
Google SEO Packages analyze assets every quarter to see where improvements can be made.
SEO (Search Engine Optimization) is a web analysis and optimization process aimed at improving a website’s visibility and ranking on search engines.
Here are the key steps involved in SEO, including keyword optimization:
1. Keyword Research and Optimization
- Identify Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords for your niche.
- Analyze Competition: Check which keywords your competitors are ranking for.
- Long-Tail Keywords: Focus on long-tail keywords, which are less competitive and more specific.
- Keyword Placement: Integrate keywords naturally into your content, including:
- Titles
- Meta descriptions
- Headings (H1, H2, H3)
- URL slugs
- Image alt texts
- Body content
2. On-Page SEO
- Quality Content: Create high-quality, engaging, and original content that provides value to your audience.
- Title Tags: Craft compelling and keyword-rich title tags within 60 characters.
- Meta Descriptions: Write clear and concise meta descriptions (around 150-160 characters) that include keywords.
- Headings: Use a proper hierarchy of headings (H1, H2, H3) to structure your content.
- Internal Linking: Link to other relevant pages on your website to improve navigation and page authority.
- URL Structure: Create clean, keyword-rich URLs that are easy to read.
- Image Optimization: Use descriptive filenames and alt texts for images, and compress images for faster loading times.
- Mobile-Friendliness: Ensure your website is mobile-responsive.
3. Technical SEO
- Site Speed: Improve loading times by optimizing images, leveraging browser caching, and minimizing CSS and JavaScript.
- XML Sitemap: Create and submit an XML sitemap to search engines.
- Robots.txt: Use the robots.txt file to guide search engine crawlers on which pages to index.
- HTTPS: Secure your site with HTTPS for better security and ranking.
- Canonical Tags: Prevent duplicate content issues by using canonical tags.
- Structured Data: Implement schema markup to help search engines understand your content better.
4. Off-Page SEO
- Backlinks: Acquire high-quality backlinks from reputable websites. Focus on natural link-building strategies like guest blogging, outreach, and content marketing.
- Social Media: Promote your content on social media to increase visibility and drive traffic.
- Online Directories: List your business in relevant online directories.
- Reviews: Encourage customer reviews on platforms like Google My Business and Yelp.
5. Local SEO
- Google My Business: Optimize your Google My Business profile with accurate information and keywords.
- Local Keywords: Use location-based keywords in your content.
- NAP Consistency: Ensure your business Name, Address, and Phone number are consistent across all online platforms.
- Local Citations: Get listed in local business directories and citation sites.
6. Monitoring and Analytics
- Google Analytics: Track your website traffic and user behavior.
- Google Search Console: Monitor your website’s search performance, fix crawl errors, and submit sitemaps.
- Rank Tracking: Use tools to monitor your keyword rankings.
- SEO Audits: Regularly perform SEO audits to identify and fix issues.
It always helps to have an extra expert eye on your digital marketing platforms and website for optimization tips and techniques that can change the story for your brand for the better! Get more eyes on your content and attract locals in the right geographical areas to gain more no-brainer clients to your establishment. Strategic email and social media marketing keep them loyal and engaged – photography and videography included when needed as well. Contact 910 Design today to see how!
Digital Marketing
Collaborations with local influencers and publications have helped stimulate growth on social media (Facebook & Instagram) as well.
Local foodies and travel guide influencers can be particularly helpful in gaining new followers and expanding your reach to wider audiences who are local and able to come to your establishment.
Make sure all of your campaigns are cohesive and true to your brand voice and aesthetic. Highlight the things you do best and ask for customer feedback whenever you can! Customer feedback is one of the main keys to maximizing engagement with your ideal niche market.
Email & Social Marketing
First, using MailChimp & then migrated to Toast’s email marketing system (csv integration successful). Email marketing campaigns released to a growing list of local event planners, local fans and customers in the area. Email campaigns generate average of 10,000 in sales per month.
Loyalty established in customers with discounts through Toast applying to big spenders and frequent visitors. Subscribers have increased by over 335% since switching to Toast!
Myotone
Microcurrent Skincare Device + Optimizing Serum Store & YouTube Channel
WordPress Site w/ E-Commerce Store
WordPress Site w/ Online Store – Instant Add to Cart buttons on homepage with optimized, simple store set-up minimizing clicks to purchase. Myotone Set and extra serum bottles sold separately. Amazon product links in case they prefer to buy the product there and
Good Morning America Release
Rebranding successful – Received overwhelming excitement from the first round of users who were the first 50 customers to purchase from the online waitlist. Myotone’s device and serum were both highlighted on the Good Morning America show and first trial round of devices were all sold out the next day!
Myotone Podcast Plan
Also laid groundwork for a Myotone Podcast Plan. Start with real customer questions from website Q&A Form with personal responses from Elizabeth Logan, Microcurrent Pioneer & Skincare Scientist. Social media and email marketing campaigns with HubSpot automation emails implemented keeping users on track with their progress. These emails also encouraged them to upload before & after photos and showcase their journey, share advice with other Myotone users, fill out surveys and more to gain crucial customer feedback for moving forward. HubSpot CRM included a library of knowledge base content with new brand copy as well.
Amazon Listings
Amazon listings were set-up, verified and maintained. Product links were also integrated to the website in case customer prefers to buy it there instead.
New Packaging Design
Redesigned packaging, bottles and logo design, brand copy, instructional guide and everything else to have a more modern spa aesthetic. The first round of new packaging boxes and sleeves were designed and printed in-house, folded and packaged by me personally – 50 sets.
YouTube Channel
YouTube Channel with Myotone Method beginner tutorials, advanced tutorials, focused areas (like eye lifts, mini microcurrent facelifts, forehead smoothing techniques and more) for extra rejuvenative powers. Advising on use, once per day is plenty, using natural serums, adjusting to your own comfort level and many other morning routine suggestions.
Eclipse Artisan Boutique
WordPress Site with WooCommerce Store Including 150+ Artisans
Eclipse Artisan Boutique Website developed and maintained for 5 years with catalogue of artists and an online shop.
WordPress Site
The website included everything you see today plus the online store. It also had pages for Custom Orders, Artist Submissions and a Contact Page.
Traffic was over 11,000 clicks per month (from a 2020 diagnostic, before online store was removed).
WooCommerce Store
Originally built with a complete online store listing over 100 different products for sale (handcrafted by their artists).
Blue Moon Gift Shops
Gift Shop Collective Catalogue Site Featuring 100+ Local Satellite Shops
Blue Moon Gift Shops WordPress Site
WordPress site with shop feature catalogue posts of over 120 shops (updated with each vendor change. Each post included 4-5 photos of product features and a paragraph description).
WordPress Maintenance
Maintenance included shop updates, brand copy, awards, bi-monthly blogs, photography, copywriting and front-end design.
Cloud Development
New Potato Technologies Inc.
Cloud Site Modernization Focusing on OOP, UX, Page Speed & SEO Optimization
Cloud-Hosted New Potato Tech (or NPT) company site updated with both bespoke and bootstrap code modernizations. UX design updating, updated brand copy and goal analysis was implemented for each page. Bootstrap on-brand product landing pages developed and overall site maintenance implemented decreasing page load times.
New Potato Tech (NPT) About Page
Services & About page modernization and agile cloud-hosted product landing pages were created for various products and expanded the company’s brand portfolio.
Bootstrap B2B MZA Product Landing Pages
View MZA Product Page Designs
MZA Industrial Amplifier Product Pages
MZA’s Industrial Amplifier – B2B Product Cloud-Hosted Bootstrap Landing Page created to market product to corporations in the industry – 5 corporate B2B sales were made and contracts signed that quarter grossing over $500,000 in sales.
BlueRipple B2B Product Landing Page
Cloud-Based Landing Page created using the New Potato Tech domain for BlueRipple – a remote groundwater monitoring device. This invention is already changing the game for remote monitoring on an industrial level.
View BlueRipple Landing Page on NPT Site
View B2B Whitepaper
BlueRipple B2B Brand Copy
BlueRipple is a B2B product that provides a smart, consistent way to remotely monitor groundwater trends – a very useful tool for companies in the industry.
Ensure consistent offline data recording even if device is damaged. This device is built to last through any severe weather pattern and maintain integrity of the data offline as well, making it virtually indestructible!
Never lose your data with consistent offline data recording and resistant to weather pattern (even if the device is damaged). There is a motherboard inside each sensor and they all work together to give you clear data for analysis. Be able to detect trends in groundwater and prepare for disasters before they strike with more data possibilities than ever before! Ask our team how it works.
Shopify E-Commerce Development
My Sister’s Cottage
Local Start-Up Satellite Shop to International E-Commerce Retail Chain
My Sister’s Cottage Online Store: Shopify website with SEO and complete e-commerce store designed for simplicity and minimization of clicks to purchase. The products constantly rotate in the online store, store locations highlighted on Contact page, copy developed for FAQs, updates, digital marketing campaigns and more.
Smart Sips Coffee: Good Morning America & Shark Tank Prodigy Start-Up
Optimized Shopify E-Commerce Solutions
Transform your online presence with our specialized Shopify website services, meticulously designed to elevate your e-commerce success. We focus on integrating robust SEO strategies and crafting a user-friendly interface that minimizes clicks to purchase, ensuring a seamless shopping experience for your customers.
SEO-Driven Shopify Website Development: Our team expertly builds Shopify websites with a primary focus on search engine optimization (SEO). By implementing best practices from keyword optimization to meta tags and site structure, we ensure your store ranks prominently in search engine results, driving organic traffic and enhancing visibility.
Simplicity in Design, Efficiency in Purchase: We understand the importance of simplicity in user interface design. Our e-commerce stores are meticulously crafted to minimize navigation complexities and streamline the path to purchase. From intuitive product categorization to straightforward checkout processes, every aspect is optimized to reduce friction and increase conversion rates.
Shopify Services:
- Customized E-commerce Design: Tailored Shopify themes that reflect your brand identity and resonate with your target audience.
- Mobile Optimization: Ensuring seamless functionality and responsiveness across all devices, maximizing accessibility and user experience for mobile shoppers (72-75% of users on average that visit e-commerce sites in the US).
- Conversion Rate Optimization (CRO): Implementing proven strategies to enhance user experience and optimize conversion paths. Minimize the amount of clicks it takes to purchase and provide an enjoyable experience for your guests so they leave with a positive vibe that generates brand loyalty.
- Integrated Payment Gateways: Secure integration of preferred payment gateways to facilitate smooth transactions.
- Analytics and Reporting: Setting up analytics tools to track performance metrics and provide insights for continual improvement.
Why Choose Me? My commitment extends beyond building a functional e-commerce store. I strive to empower your business with a digital storefront that not only drives sales but also enhances customer engagement and satisfaction. Whether you’re launching a new venture or seeking to revamp your existing Shopify store, 910 Design’s comprehensive services ensure a seamless transition to e-commerce success.
Get Started Today: Experience the power of a streamlined Shopify e-commerce store with optimized SEO and simplified purchasing processes. Contact us to discuss how we can tailor our services to meet your unique business needs and propel your online growth.
Website & Shop Maintenance
Dynamic Product Showcasing: Keep your online store vibrant with a constantly refreshed product lineup that captivates visitors and encourages repeat visits.
Location Optimization: Highlight your store locations prominently on the Contact page, ensuring customers can easily find and visit your physical stores for a seamless shopping experience.
Engaging FAQs: Craft informative and engaging FAQs that address common customer questions comprehensively, enhancing customer satisfaction and reducing support inquiries.
Timely Updates: Stay connected with your audience through regular updates via newsletters and blog posts, keeping them informed about new products, promotions, and important changes.
Strategic Digital Campaigns: Launch targeted digital marketing campaigns across social media, email, and PPC channels. Highlighting featured products and seasonal offers to maximize engagement and drive sales.
Comprehensive Website Management: Optimize website content continually to improve SEO and user experience, ensuring your site is both search engine friendly and user-friendly.
Automated Chat Bot Solutions
Tawk.to is a versatile and powerful live chat solution that helps businesses improve customer support, engagement, and satisfaction. Its wide range of features, ease of use, and cost-effectiveness make it a popular choice for businesses looking to enhance their customer communication strategy.
Accessibility Menu Integration Service
Enhance the inclusivity and user experience of your website with our comprehensive Accessibility Menu Integration Service. We offer a range of solutions designed to make your website more accessible to all users, including those with disabilities. Our service ensures compliance with the latest accessibility standards and provides a seamless browsing experience for everyone.
Key Features of Our Accessibility Menu Integration Service:
- Customizable Accessibility Menu:
- Tailored Design: Customize the accessibility menu to match your website’s branding and aesthetics.
- User-Friendly Interface: Provide a simple and intuitive interface that is easy for all users to navigate.
- Accessibility Tools:
- Text Resizing: Allow users to increase or decrease text size for better readability.
- Color Contrast: Enable high contrast mode to improve text visibility against background colors.
- Keyboard Navigation: Ensure that all website elements are accessible via keyboard shortcuts for users who cannot use a mouse.
- Screen Reader Support: Enhance compatibility with screen readers, providing descriptive alt text for images and ensuring proper semantic structure.
- Highlight Links: Make hyperlinks more visible by highlighting them.
- Text Spacing: Adjust text spacing to improve readability for users with dyslexia or visual impairments.
- Compliance with Accessibility Standards:
- WCAG 2.1: Ensure your website meets the Web Content Accessibility Guidelines (WCAG) 2.1 standards.
- ADA Compliance: Achieve compliance with the Americans with Disabilities Act (ADA) to avoid legal issues and improve user experience.
- Section 508: Conform to Section 508 standards, ensuring accessibility for federal websites and information technology.
- Comprehensive Testing and Auditing:
- Accessibility Audit: Conduct a thorough audit of your website to identify and rectify accessibility issues.
- User Testing: Perform testing with real users, including those with disabilities, to ensure practical accessibility improvements.
- Ongoing Maintenance and Support:
- Regular Updates: Keep your accessibility menu and features up-to-date with the latest standards and technologies.
- Support and Troubleshooting: Provide continuous support to address any accessibility issues or user feedback promptly.
- Educational Resources:
- User Guides: Provide detailed guides to help users understand and utilize the accessibility features effectively.
- Training Sessions: Offer training for your team to maintain and improve website accessibility.
Benefits of Our Accessibility Menu Integration Service:
- Enhanced User Experience: Improve the overall user experience by making your website more accessible to everyone.
- Legal Compliance: Ensure your website complies with legal accessibility requirements, reducing the risk of legal action.
- Increased Audience Reach: Expand your audience by making your website accessible to users with disabilities.
- Positive Brand Image: Demonstrate your commitment to inclusivity and social responsibility, enhancing your brand’s reputation.
Get Started
Make your website more inclusive and accessible with our expert Accessibility Menu Integration Service. Contact us today to discuss your specific needs and get a personalized quote. Let’s work together to create a web experience that everyone can enjoy and benefit from.
GoDaddy Sites
Ace Container Builds LLC – Creative & Equally-Affordable Container Home Concepts
Ace Container Builds
Launched ACB’s website dedicated to providing equally-affordable container home solutions in Wilmington, NC. GoDaddy’s start-up website. This initiative aims to raise funds and awareness for their innovative housing project through a professionally designed and user-friendly website.
Building the Foundation: GoDaddy’s start-up website service provides a robust platform for Ace Container Builds to establish their digital footprint effortlessly. With customizable templates and intuitive tools, the site is tailored to showcase their mission, projects, and impact in the community.
Highlighting the Affordable Housing Initiative: The website prominently features Ace Container Builds’ affordable housing initiative in Wilmington, NC. Visitors can explore detailed project descriptions, view architectural designs, and learn about the social impact of these initiatives on the local community.
Responsive Design for Mobile Accessibility: The website is fully responsive, ensuring accessibility across desktops, tablets, and smartphones. This mobile-friendly approach enhances reach and engagement, catering to diverse user preferences and devices.
Support and Scalability: GoDaddy provides ongoing support and scalability options, allowing Ace Container Builds to expand their website as their projects grow. Regular updates and maintenance ensure the site remains secure, reliable, and up-to-date.
Integration w/ Donation & Investment Pages
Central to the website is a dedicated section linking to donation and investment opportunities. GoDaddy’s platform seamlessly integrates secure payment gateways, enabling supporters and investors to contribute directly to Ace Container Builds’ housing projects online.
SEO Optimization & Visibility
Optimized the website for search engines through GoDaddy, enhancing visibility and attracting a broader audience interested in affordable housing and community development initiatives.
Easy Navigation & Accessibility
Designed for simplicity and engagement, the website ensures a streamlined user experience. Navigation is intuitive, guiding visitors effortlessly from project details to donation pages, fostering a seamless journey towards supporting the cause.
Empower your start-up or nonprofit initiative with an optimized GoDaddy site. Contact 910 Design Co. to discover how I can tailor my solutions to elevate your mission and drive positive change in your community.
Contact me anytime with questions about my rates, availability and qualifications. Below are some general guidelines on how I work, but customizations are always welcome and rates can be discussed once the project guidelines are laid down. I can’t wait to hear from you!
910 Design Co. 